The Legault government wants to convince Quebecers to buy more local products and grants an amount of $ 2.5 million to the organization Aliments du Québec for an advertising campaign in this direction.
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This was announced by the Minister of Agriculture, Fisheries and Food, André Lamontagne, during a virtual press conference on Wednesday.
“We feel that there is a desire on the part of consumers to encourage local businesses and that is why it is important to make their lives easier,” he said.
The money will be used, among other things, to “strengthen the promotion and identification of the Aliments du Québec brands, Aliments Prepared in Quebec and their organic variations,” added André Lamontagne.
This amount will also allow Aliments du Québec to intensify its annual advertising campaign by hiring merchandisers to promote local products to large chains and independent retailers.
Quebec has already paid $ 7.15 million to Aliments du Quebec over the past three years.
According to André Lamontagne, Quebec products have nothing to envy to those from outside the province.
“It can happen that certain situations, especially in fresh products, can cause the prices to be different. […], but generally […] products made here are very competitive with products made all over the world, ”he said.