(Seoul) Success was on Friday for K-pop stars BTS, as tens of millions of admirers around the world flocked to hear their highly anticipated new album.
Barely three hours after the worldwide release and simultaneously of BE, the video of the first title Life Goes On, which intends to deliver a “healing message” in the face of the novel coronavirus pandemic, had been viewed nearly 20 million times on YouTube.
“It’s the best thing that has happened this year,” enthused a fan among more than 560,000 comments written by followers of the South Korean group.
“Just when I started to feel bad and wanted to leave this world, BTS released this album,” another congratulated himself.
“Their music has saved me so many times and it continues to do so.”
Since their debut in 2013, BTS has been one of the flagship groups of the international music scene, and last year their concerts in Los Angeles, Paris and London were sold out.
In August, the ” boys band Had the performance of becoming the first 100% South Korean group to reach the top of the benchmark US album sales chart, the Billboard, with their track Dynamite, entirely in English.
BTS (short for Bangtan Sonyeondan, which stands for ‘bulletproof Boy Scouts’) generates billions of dollars in revenue for the South Korean economy and in October their listing on the South Korean Stock Exchange in October was successful .
“Our goal, with the music of BE, is that it brings comfort to a lot of people, ”Jimin, one of the group’s members, said at a press conference on Friday.
“If a lot of people can relate to it, I will be really grateful to them.”
The new eight-track album, the fifth in the Korean language, is billed as “the most ‘BTS-esque’ to date,” BTS label Big Hit Entertainment said in a statement.
The new album must “persuade the most skeptical of people who have only recently heard of BTS that their work is powerful, original and profound,” CedarBough Saeji, visiting professor at the University of Indiana to Bloomington.
The lyrics of their songs are often socially engaged – the themes include competition within society and the evils of consumerism – and they constantly communicate with their fans, both at home and abroad, via social media. social.
On Twitter, they are followed by some 30.7 million people.
Jin, one of the seven band members, said that another BE, the retro disco Telepathy, translates “the sad reality” which is that of “not being able to meet our fans all over the world due to COVID-19”.
“The song is about the fact that we’re happier when we’re with our fans, and although we’re physically separated now, we’re actually still together.”
The group must play on Sunday Dynamite and Life Goes On on the occasion of the Music Awards ceremony in Los Angeles.
Although the share price of the music label Big Hit has plummeted since its IPO, the company is still worth some $ 6 billion.
A shadow on the board, however, hangs over the future of the group: the obligation for its seven members to perform their military service.
Indeed, any valid South Korean must serve for 18 months before the age of 30.
Jin, 27, is the oldest member of the ” boys band “. He will have to start his service before the end of 2021, while the other six will have to do so in the following years.
Seoul is currently debating the possibility of exempting some stars like BTS from it, but the group reiterated on Friday their wish to continue to do so.
“As a young South Korean, I think I should serve in the military without asking a question,” Jin said.
“As I have said every time, I will accept the country’s call anytime, whenever it happens,” he added. “We all intend to serve. “