COVID in shopping centers: Ivanhoe Cambridge implements new queue management system

Are you already dreading the holiday shopping season? And with it, the idea of ​​mingling with the hordes of consumers of Place Ste-Foy or the Eaton Center in Montreal? Here maybe a solution.

Ivanhoe Cambridge, one of the largest shopping center owners in the country, announced Thursday the deployment of a brand new digital application to better manage the comings and goings of customers.

The system, developed by the American company Waitwhile, will allow retailers to virtually manage their store’s queues by making appointments for customers wishing to visit them.

“It is a turnkey solution to minimize waiting, while allowing better planning of shopping time while respecting health and safety measures”, explains the president and CEO of Ivanhoé Cambridge, Nathalie Palladitcheff.

SMS and QR code

To take advantage of it, customers would simply have to register for the retailer’s queue management system, from the website of the shopping center in which it is located. Customers will then receive appointment reminders by text (or SMS).

The spokesperson for Ivanhoe Cambridge, a subsidiary of the Caisse de dépôt et placement du Québec, Katherine Roux Groleau, assures us that it will always be possible for consumers to shop without having announced their visit in advance.

But for those who would like to avoid the type of queues that Uniqlo customers have had to endure since it opened at the Eaton Center two weeks ago, visitors will still be able to use the system thanks to the QR codes that will display participating retailers on site.

All of Ivanhoe’s commercial properties across the country will benefit from this new service. In addition to the Eaton Center and Place Ste-Foy, Ivanhoe also owns the Galeries d’Anjou, the Fairview Pointe-Claire, the Place Montreal Trust and the Laurier Quebec Center in Quebec.

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