After the Golf in regular version and the Passat, another Volkswagen car is about to leave us. The Arteon, a large coupe-like sedan, won’t be back when the current generation comes to an end, presumably in 2023.
The news was reported by Automotive News, who obtained the information from sources familiar with the manufacturer’s plans.
Described as a flagship model serving to showcase the best of Volkswagen in style and technology, the Arteon caters to a niche clientele, as evidenced by its very limited sales. In Canada, it sold 456 copies in its first year on the market (2019) and 280 in the first nine months of 2020.
The Arteon is less popular than the Kia Stinger, Nissan Maxima, Dodge Charger and Chrysler 300, but still more popular than the Toyota Avalon. On the other hand, a greater number of Volkswagen customers bought a Beetle this year… whose production ceased in July 2019!
Obviously, the very strong increase in popularity of SUVs and light trucks may explain the choice not to renew the Arteon. However, there is another reason to see: Globally, Volkswagen is relying heavily on its new generation of electric vehicles and a mid-size sedan based on the ID concept. SPACE VIZZION will take over. However, his arrival in North America remains to be confirmed.
What future for the Jetta?
Beetle, Golf, Passat, Arteon… cars are dropping like flies at Volkswagen – and elsewhere in the industry. We know that the eighth generation Golf GTI and Golf R have a secure future here, but what about the Jetta?
For now, there are not too many fears. The compact sedan is Volkswagen’s top seller in the United States and is second only to the Golf and Tiguan in Canada (8,157 units sold so far in 2020). But will it still be a sufficiently attractive and profitable product in three years, when a redesign should normally take place?
The current Jetta, launched for 2019, is not offered in Germany, being instead reserved for North America and China. It offers two turbocharged engines, one with 147 horsepower in base version and the other producing 228 horsepower under the hood of the Jetta GLI.
It would be sad to see her go too, but would we really be surprised?