Seedlip: a sophisticated alcohol-free spirit

The “alcohol-free” movement is gaining momentum around the world, and Quebec is no exception. For those who want to continue sipping delicious cocktails, Seedlip, a non-alcoholic distilled spirit, is a high-end alternative to concocting non-alcoholic cocktails. Who says moderation doesn’t taste good?

At Seedlip, the word “mocktail” is banned. We prefer the neutral, less pejorative expression of “alcohol-free cocktail”. Seedlip wants so
to democratize the alcohol-free cocktail, while removing from it this negative image that sticks to its skin.

This is how Ben Branson, the founder of this British company, imagined three alcohol-free distilled spirits, made with natural plant ingredients, in addition to being sugar-free, calorie-free and allergen-free.

Change habits

In 2017, Seedlip appeared in some upscale Montreal bars, then in delicatessens the following year. “This year, the pandemic has driven local purchasing, but also changed alcohol consumption habits,” explains Max Coubès, spokesperson for Seedlip in Quebec and who himself no longer drinks alcohol. At home, people do not feel the social pressure and they are confronted with the way they consume. “

Seedlip thus wishes to offer a high-end alcohol-free solution to consumers who have 1001 reasons not to drink alcohol. “It can be designated drivers, pregnant women, people who go out on weekdays or who want to pay more attention to their health,” describes the spokesperson.

Three flavors

The process of creating Seedlip is the same as that of an alcoholic spirit, except that the Seedlip is dealcoholized, at the end of the process, by a play of temperature and chemistry. “The end result is therefore an alcohol-free spirit that must be mixed to be able to enjoy it, whether in a cocktail or with tonic. “

Seedlip offers three products with different flavors: herbaceous (flavors of peas, mint or thyme – for fresh and floral cocktails), spicy (allspice, cardamom – “great for a Bloody Caesar”, describes Max Coubès) and citrus fruits (citrus, lemongrass and ginger – “perfect for sour or red fruit cocktails”).

“It is measured like an alcoholic spirit, so if you have a favorite alcoholic cocktail recipe, you
You can replace your alcohol with one of the expressions of Seedlip, depending on the flavor you want to go for ”, concludes Max Coubès.

♦ To know: on its website seedlipdrinks.com, the company offers, in English, a multitude of non-alcoholic cocktail recipes.

Apple Highball

INGREDIENTS

  • 2 oz of Seedlip Garden 108
  • 1 oz of unfiltered apple juice
  • 0.5 oz lemon juice
  • 0.5 oz of maple syrup
  • 3 oz of soda

PREPARATION

  1. Combine all ingredients, except soda, in a cocktail blender with ice.
  2. Mix and strain into a chilled Highball (gin) glass.
  3. Top with soda and add fresh ice cubes.
  4. Garnish with apple slices in a fan shape.

Orchard Spritz

INGREDIENTS

  • 2 oz of Seedlip Grove 42
  • 0.5 oz of Anicet honey syrup
  • 0.25 oz lemon juice
  • Sparkling apple must
  • Lemon zest

PREPARATION

  1. Pour all the ingredients into a wine cup over ice except for the apple must.
  2. Mix with a spoon.
  3. Extend with the sparkling apple must.
  4. Express and garnish with a lemon zest.
www.journaldequebec.com

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