Genesis, a luxury brand that thinks big

In a market as competitive as the automobile market, there is little room for new brands. Yet it is the bet that takes Genesis, which is trying to find its place in the luxury vehicle market.

A prestigious division of the manufacturer Hyundai, Genesis is slowly establishing itself in the North American automotive world. The brand now has four models, the G70, G80, G90 and GV80. A second SUV, the GV70, will be added to the range in 2022.

To stand out, Genesis not only relies on well-built vehicles at attractive prices, but also on redesigned customer service. You can even buy a Genesis vehicle and have it serviced without ever setting foot in a dealership!

During this episode of the Au Volant podcast, broadcast on QUB Radio, the journalist of Car guide Gabriel Gélinas presents this new brand which deserves to be known.

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