In the midst of a pandemic – and with the approach of a Christmas like no other – our elected officials are doing everything to encourage us to buy from local businesses.
In a well-crafted advertisement, the message is sent by the Minister of the Economy, Pierre Fitzgibbon, the mayor of Quebec, Régis Labeaume, and the mayor of Montreal, Valérie Plante.
Dixit the Minister: “This year, for Christmas, I invite you to shop for your gifts early and to buy from Quebec. It is a simple gesture of solidarity, but so significant ”.
Exact. However, “local” buying should not be limited to times of crisis. We should be doing it year round. Each, according to our means, of course. And when feasible, it goes without saying.
This habit, I took it several years ago. The reason ? The traders in my neighborhood – Le Plateau-Mont-Royal – having suffered greatly under the administration of its now ex-mayor Luc Ferrandez, as citizens, concrete actions had to be taken to support them.
This gesture being to choose them. Therefore, to abandon more and more the big american-thing-thing banners. Not always, but often. What did I find out? I consumed less and I consumed better.
Even in the heart of a big city, we also rediscover the pleasure of knowing our merchants who, like good neighbors, welcome us with a smile and a good chat.
The year 2020, that’s it
It’s like in the song from the legendary series Cheers. Free translation: “Sometimes you want to go where everyone knows you by name”. Here.
A few weeks away from Christmas where, it seems to me, our first duty will be to protect others and ourselves from COVID-19, so we can choose.
Give fewer gifts. Buy “local”. Instead of risking indoor gatherings at the Holidays, drop our presents at the doors of those we love. The year 2020, that’s it. With lemons, we make lemonade …