Quebec is launching an advertising campaign to encourage people to buy local for their Christmas gifts and to do so quickly to avoid large gatherings in shopping malls during the pandemic.
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Initiated by the Minister of Economy and Innovation, Pierre Fitzgibbon, the government campaign “Buy Quebecois” is supported by the Quebec Council of Retail Trade, the Retail Council of Canada, Le Panier Bleu, Mmode, la Metropolitan fashion cluster, the Federation of Chambers of Commerce of Quebec and the Canadian Federation of Independent Business.
It will consist of several advertisements broadcast on television and on social networks.
In addition, Minister Pierre Fitzgibbon invites the population to avoid gatherings in shopping centers by doing their Christmas shopping early this year, all in compliance with health guidelines.
“Christmas is the biggest shopping time of the year and the best opportunity to encourage local merchants. With the Buy Quebecois campaign, we want to increase economic spinoffs in Quebec and reduce the environmental repercussions of holiday shopping, ”he said in a press release released Tuesday.