While Volvo is betting big by launching the new Polestar brand dedicated to electric vehicles, the Swedish manufacturer is also launching an electric model under the Volvo banner.
Thus, the Polestar 2 and the Volvo XC40 Recharge will soon arrive on our roads, two vehicles sharing the same platform and the same electric motors.
We therefore end up with two vehicles from the same family which, even if they do not have exactly the same size, will inevitably enter into competition with each other.
So what is the strategy behind all of this? Antoine Joubert and Daniel Melançon analyze the situation in a new In Studio capsule, which you can watch at the top of this article.