If a tree falls in a forest and there is no one to hear it, does it make a noise? If an auto company kills a model that hardly anyone buys, should we talk about it?
The question is being asked because Jaguar is announcing its 2021 lineup today and the compact XE sedan is nowhere to be seen. From now on, the brand with British origins will rely on its three utility vehicles – F-PACE, E-PACE and I-PACE – its F-Type sports car and its XF midsize sedan.
Although it has received an update for 2020 that includes some cosmetic tweaks and new technologies, the Jaguar XE lags behind in the luxury compact car segment, dominated by the Mercedes-Benz C-Class, BMW 3-Series / Series 4, Audi A4 / A5 and Lexus IS. To give you an idea, its Canadian sales dropped from 571 units in 2018 to just 157 in 2019!
Jaguar had recently chosen to simplify the XE lineup by abandoning the 180-horsepower diesel engine and the supercharged 380-horsepower V6. All that was left was a four-cylinder turbo engine with an output of 247 or 296 horsepower depending on the version.
Over the course of its brief four-year career, the Jaguar XE has captured most of the attention with its spectacular but extremely rare SV Project 8 Special Edition, powered by a supercharged 5.0-liter V8 developing 592 horsepower and over 500 lb-ft. couple. The car, which set records at the Nürburgring in Germany and Laguna Seca in California, completed 0-100 km / h in 3.7 seconds and reached a top speed of 320 km / h. Only 300 examples were assembled (by hand) and the retail price in Canada was – hang on tight – $ 208,800.