Like Buick, Lincoln recently announced the final withdrawal of its cars, keeping only a lineup of four SUVs: the Corsair, Nautilus, Aviator and Navigator.
A very sad news which confirms that Lincoln has not been able to adapt to the new reality of the luxury car market.
For 20 years now, Lincoln has been talking about its relaunch in different ways. Unfortunately, business failures have multiplied, even on the utility side. A problem mainly related to the image of the brand, since in several cases, the product deserved a much better fate.
This is the case of the Continental, relaunched with great fanfare in 2017.
A last-chance car for Lincoln but which was nevertheless going to impress, being very faithful to the concept unveiled in 2015 in Detroit.
Before telling you about the Continental 2020, a brief review of this legendary car launched in 1939 and which, despite some temporary absences, has long been considered THE luxury car par excellence, still competing with Cadillac.
Until the late 1980s, imported luxury cars like Jaguar and Mercedes-Benz were still considered marginal. Lincoln did business in gold for decades, until the Continental was abandoned at the start of the new millennium.
At this point, the Continental no longer respected the tradition of the models of yesteryear and was no match for European and Asian luxury models like Acura and Lexus.
Relaunched in 2017, the Continental aimed to seduce North American customers, but especially Chinese, in a traditional way, among whom the brand’s image is not perceived in a pejorative way.
On the road to the Islands
I have traveled some 1,400 km with this car so far through New Brunswick forest roads. Rough roads, but winding, which allowed me to rediscover this car for one last time.
Can I recommend its purchase? Yes, absolutely, but on the used market!
You will find used 2017 or 2018 models with very low mileage for a price ranging from $ 30,000 to $ 35,000.
Very rare 2019 models: only 177 units sold in Canada in 2019.